Adrenal Fatigue and The Broken Insurance Model

Dr. Joel Rosen: All right. Hello, everyone. And welcome back to another edition of the less stress life where we teach exhausted and burnt-out adults the truth about adrenal fatigue so that they can get their health back quickly. And I’m joined with a real special guest today, Frank Benedetto, who is on a mission because he sees the flaws in the healthcare system.

And his mission is really disrupting healthcare, helping clinicians reimagine and repackage their skill set to change the world. So Frank, thank you so much for being here today. Joel, what’s up, man? Thanks for having me. Yeah, so listen, I’m just gonna be totally transparent. I, you, and I have a mentor that is, is we have in common, and we had a mastermind meeting last week. And when I heard you speak, you were a guest speaker for him. I was like, Okay, I got to talk to this guy.

Because as soon as you opened your mouth, I know we had that same frequency and vibration and alignment and coherence. And really, you started with your personal story. And you also let us know what drives you every day, to make a difference in the world. So why don’t you share that with our listeners?


Frank Benedetto: Yeah, absolutely. appreciate those kind words, too. So my story’s a little dark. My story, my story is, is not one that was born from a place of positivity, and it pretty much started to give you the background. I was 17, luckily knew what I want to do with my life. Somehow, I broke my leg and said, I am going to be a physical therapist. And even at that young age, in my college application, I had finished with saying that I was going to revolutionize the field of physical therapy by incorporating positive psychology. And that young me I almost look back How the hell did I even sense that there’s something wrong at that young age, but I think everybody knows, I think that they’re the typical consumer if they spend any amount of time reflecting on what the healthcare system is right now.

It is so obviously broken, we’re all just allowing it. So fast forward, I become a Doctor of Physical Therapy. I become double board-certified top 1% of pts in the country if you want to judge it by that credentialing. And I always had life in the palm of my hands. I was 26 years old double board-certified, bought a house had two kids married. And then tragedy strikes. My dad 64 years old, passed away of a heart attack right in front of me. And I imploded, I spun down a path of Drug Abuse and Alcoholism, I had pushed away nearly everyone close to me. I lost everything, you know, and that huge head start I had erased it.

I was $200,000 in self-created debt. Now from student loans. And after I had sold my house, Joel that takes a lot of mistakes. That’s, that’s, that’s master-level mistake making right there to get 200k in debt. And my 30th birthday, I wake up just an absolute loser. And I think 30 every decade we have this image of who I think we’re going to be. On my 30th birthday, I could not have been farther from the person who I thought I was going to be and it was an inflection point. I happen to hate on some motivational videos trying to just muster the energy to get through the day. And there’s this one line and he said this year, this year is the year I’m going to make this goal become reality.

And, and I got out of the shower that day and I literally declared it I said I am I will. I always thought I was gonna be a millionaire by the time I was 30 kind of an image or goal, you know, just rooted. Oh, Emily and money. And at that moment, I decided I was going to make a million in my 30th year since I’d failed so miserably. 30 days later, I launched my first business with two of my friends we go direct to consumer, which is not typically a physical therapy works.

And we made 1.1 million in our first year no advertising, no physician referrals all direct to consumer. And that’s really when this mission started because I did something that they said really couldn’t be done in the physical therapy world which is to exit the medical model. We had built and built that practice up we sold it for several million dollars later, three years, four years later. And then I pursued my real passion which was inspiring other healthcare professionals to follow my path and reimagine repackage their skill set so that they could treat in the way that they believe and I believe very much in line with your philosophy.

The majority of our chronic health conditions are coming from this overworked, malnourished underexercised stressed-out archetype of a person who I was for those years between my dad and I had to go through a lot of self-healing, both physiologically emotionally. And I’m excited to dig in more with you about how we as a profession can help that archetype.


Dr. Joel Rosen: Yeah, I know, thank you so much for sharing your mission. And I think I always and you’ve heard this success leaves clues. And I think, you know, our message, our message, which we learned, and ultimately, that’s the success of why you can help so many people is because there’s no facade, you know, you’re transparent.

And you’ve you’re, you’re vulnerable, which makes people understand that you’re not holier than thou, and you can help them and I think that kind of aligns with the changing of the health the way it’s, it’s delivered as well. But well, why don’t you just go back? I didn’t write it down already. I have already some notes here. But what was it the phrase or what was how did you want to revolutionize physical therapy with psychology? What was that term? What did you say with that?


Frank Benedetto: Yeah. So my 17 years old me declared that I was going to revolutionize the field of physical therapy by incorporating positive psychology, Incorporated head. Yeah,


Dr. Joel Rosen: Go ahead. No, go ahead. Yep.


Frank Benedetto: So I believe that there’s still a massive issue with what we call no CBOE language. No CBOE language is the impact that a healthcare professional has the impact their words have physiologically. So we typically think of no CBOE or placebo with pills, I can give you a sugar pill and say, listen, that there’s a 20% chance you’re gonna develop a headache. What happens have a good chunk of the people who take that and hear that they get a headache, it was a sugar pill, what we don’t realize is that we don’t actually need the pill.

It’s the words that are causing that. And there are so many interactions in a traditional healthcare provider day today where it’s become routine. They’re not even conscious of the words they’re saying. And those words can either heal or hurt us. And part of our mission is to help healthcare professionals build sustainable businesses around the ethical way to treat because the medical model perpetuates no secret language.


Dr. Joel Rosen: Yeah, with the anchoring of the positive, positive mental psychology leading the way. Right, right. And so so one of the things I want to just kind of comment on is 17, I did not know I was nowhere near you on 17. And how prophetic you were on that. In fact, I screwed around my first two years of college, I was away from home for, the first time, at 19 years of age, I was on the varsity soccer team, going to class was an option. I just knew that, Okay, I gotta get enough to get by, right? I just got to get enough to get by, I don’t really know what I want to do.

And I say, Frank, I tried like, you try either to do well, or you try to do poorly. And I went out of my way to do poorly, like, not going all the classes taking like, okay, like you would have like, say, a quiz. And it would be Monday, Wednesday, Friday’s class, Monday, Wednesday, Friday’s class, so you’d have to have 12 weeks of notes or 12 notes for four weeks. And I wouldn’t have Mondays and I wouldn’t have Fridays and maybe the neck. And I did really well on the ones that I had with but I didn’t do well on the ones I didn’t have. And my GPA was low, and I did really poorly.

Two, two, I went out of my way to do poorly. Those are my first two years. And then I was a trainer, personal trainer. After I graduated, I brought my GPA up in the second and third, and fourth years. And hey, you know, it’s interesting when you try how it’s easier, you know, and it’s amazing how much easier this is. This is the whole point of it. I tried to get into the chiropractic college in Canada, and it bit me in the butt because my first two years were so poor. So what I did was I went back, and I really enjoyed psychology. So I got a second degree after exercise physiology.

I got it in psychology and I loved psychology. Once again, I didn’t get into the Canadian chiropractic college because they didn’t consider that second-degree full-time. Because when your GPA applies to getting in, it needs to be full-time. So I had Dean’s honor roll like amazing grades. And I didn’t get in. And I thought what a friggin waste of time to get a psychology degree. I could have just gone to the states and I grew up in Toronto, and I could have just taken a fast track course and got in and how wrong I was.

And that’s the whole point of what I’m talking about is I’m so grateful now Frank that I have that psychology degree because that positive mental psychology practice is what we do every day, right? And I’m so grateful that I have that. So with that being said, let’s go down that rabbit hole in terms Okay, you’re 30 years old, you have this mission of, of changing the way that physical therapy and for that matter, Healthcare’s practice with an emphasis on positive mental psychology takes us through the steps of that and how you’ve evolved in terms of what you see is wrong with the health care model and how you change that ship in the ocean.


Frank Benedetto: Yeah, so I think it starts with getting paid on your outcomes, not on your time, or complexity of your services. What I mean by that is that there’s this growing notion that there’s an understanding that the health insurance field, so broken, yet many clinicians are afraid to leave it. And what I like to say is, it’s time to put your money where your outcomes are, and actually get paid to help people. Now, the insurance industry has tried to trick providers into thinking that that means taking outcome-based questionnaires that they have set. I’m not talking about that.

What I’m saying is, it sounds like you get paid to help people remedy their adrenal condition, you have a very specific outcome, I’m going to help you go from tired burnt out, sickly, no energy, not exercising, eating like shit, I’m going to help create this new version of yourself vibrantly, energized, healthy, fulfilled. That promise is what you sell, deliver upon that, and your reputation will grow, word of mouth referrals will come, marketing will be easy. But it’s because you declared what the outcome was.

Most healthcare professionals get paid off of the delivery of a service. Regardless of the outcome, as a physical therapist, I could make an entire 30-year career delivering treatments that don’t work, no one will stop me. The insurance will keep paying, the medical doctors will keep referring there is a gap between the payor. And the outcome, therefore, is allowed to perpetuate for eternity.


Dr. Joel Rosen: Yeah, I mean, there are so many ramifications of that. Because if you’re now creating a more effective outcome, that should be the standard of care, the standard of care changes and demands change. But one thing I want to digress with, I had a client who was just not but he was a family practice practitioner and a traditional approach doctor. And I didn’t realize that I think this is like a dirty secret. Maybe you can elucidate this a little bit. But he was part of a managed care network. And the way that those doctors get compensated was really scary to hear about sort of the in-between.

And so basically, it was telling me in some way, shape, or form where I didn’t quite understand it, where Medicare versus opting out and doing what the alternative is. And it behooves them to get the ones into Medicare that aren’t as sick or don’t demand as many services versus other ones that would be led into this managed care. And what’s happening is, to your point, it’s not delivering the outcome based on the standard of care that works. It’s deciding on how to use the system for most reimbursement based on if that person is healthy or not. It just made me sick to my stomach thinking about that. And how you know I get met with doc patients that I meet like see as we do it all coaching we don’t bill insurance, I see people distantly all through the world. So I can’t bill across borders, like in third parties, which is which allows me to spend more time with them.

But the whole point is is that with the reimbursements, they are deciding on I’ll say, Hey, get this test done. My doctor, I can do a test for you with a co-op, and week it’s going to be a cash price, it will be greatly discounted. But ask your doctor if you can do this. And I would always be surprised like why are their doctors not running the test like this is you need this and they’ll say well, you don’t need this. It’s not important. You don’t need this. And then when I was talking to the doctor, the light bulb went off were in a way it cuts into their reimbursement fee schedule. If they go beyond the sard of care and what you know, the ICD nine or the in Insurance codes are and what it allows. I don’t know if maybe you do you speak of that? Or do you? Does that incorporate into your mission? Yeah, it’s all


Frank Benedetto: it’s all revolved around, how much can I bill how much is that, and not everyone is evil, but they don’t realize like, it’s if you’ve watched the movie, the matrix, they’re plugged in. And they have lost scope of what reality is. So I have friends, good friends who I know are good people. But they are focused so much on operating within the system, that they forget that operating outside of it is even a possibility. So it skews their decision-making lens.

Therefore, they think through the lens of what the insurance will cover, my mom was recently diagnosed with stage three cancer, colon cancer, and she’s got a good prognosis. She’s fighting hard. We’re at the doctor’s, earlier this week because she’s not having a good reaction to chemo. And there’s an entire argument around chemo that we could go into. And the doc was like, Oh, I think she needs this medicine. And the assistant said, Oh, but that’s not covered. Okay, let’s try something else. Let’s Whoa, if that’s the medicine that she needs, let’s just talk about what it would take to get that. And it was like something like $200 for the month. Now, for some people, there might be a real issue with that. But for others, that’s a matter of priority to that 200 bucks as a matter of priority, not I can’t afford that or not for most people in America.

So they were going to pass over the medicine that they actually felt my mother needed, simply because it was not covered. That’s not reverse engineering, what do I need to make this woman feel better. And then just committing to a plan of action, it’s always playing with inside the rules of the game. And we need to literally completely exit the game I do not find any in between. So the role of my goal for the future is to accrue the resources needed to attract the talent and the team needed to build the hospital in the future. And I don’t have the answers for all of that.

Now, it’s a huge audacious goal, it might be even a little bit ridiculous for a physical therapist to say that out loud. But I know that it needs to be built without any caring or any assumptions from this broken model. And only then like imagine what a hospital would look like and how it functions if we built it, reverse engineering it for actually helping people. Because all it is right now is built through the lens of the insurance model.


Dr. Joel Rosen: Yeah, no, absolutely. Those are great points. Just one more thing I wanted to add where I think the chiropractic profession and also the physical therapy, more of the alternative, which is an alternative if more people are seeing them for visits over the years, but they still call it alternative. So we have to do our licensing. And every two years, you need to have 40 CPUs. And they’re the same ones, Frank, you know, they’re the record-keeping documentation, medical errors, risk management, which is you need those. But the ones that I want to poke my eyes out with are the ones that teach you how to game not so much.

I want to gamify teach you how to write out a proper HCA form so that you have a diagnosis that matches what you’re going to be doing with this person. And so you can build a service for the neck area, and then I can build another service for the back area. So you have to have all these pointers. And it’s in that way, it’s good because you want to make sure you’re doing an assessment and validating that there are limitations and, and problems with function.

And you don’t have the ability to do these things. But sometimes it becomes like, like, I know that medical doctors aren’t doing this at their, at their conventions, because they hire their staff that does this. And I think it should be mandatory teaching for them as well, because of this main reason is that you need those outcome measures, right so that you get reimbursed for success. And the person who’s getting the the the minute, whatever 1314 $15 an hour job who’s deciding whether or not they should approve of your continuation of care, understands, hey, this person’s getting better.

They’re showing defined outcomes. They’re saying that they’re moving forward, but they still have limitations on here. Do you see that that’s part of the problem, or do you see that that’s part of what you’re doing with your providers? Or I guess I guess the question is, how do you see that fits in with either fixing the broken system or correcting the broken system.


Frank Benedetto: I believe that the system is so broken that it needs to crumble, I don’t believe that there can be recovery outcome measures include air quotes, as, as dictated by insurance companies, I played that game back when I was still on, it’s not reflective of reality. There is not one provider who is actually filling that out, in line with what the client actually looks like. Because the insurance company has put markers to deny anyone care based on these things.

So it’s not actually about the client. It is, it’s like a tripwire, it’s like a trick to who the company is placed in. To simply find ways to justify denying care is not actually about justifying the insurance companies are the closest thing we have right now to they’ll see algae here, the book that started this was the blueprint for revolution.

And it was basically how non via small groups of extraordinarily passionate nonviolent communities were able to throw overthrow dictators and violent dictators, people killed people, in masses, the insurance companies, our modern medical systems, like big hospital systems, they are the closest thing to dictators that I believe that the modern world has, and you don’t negotiate with a dictator, you cannot reform a dictator, you overthrow a dictator. And that’s what we need to do to this current system from start to finish.


Dr. Joel Rosen: Now, it’s awesome. And I want to get into, into, okay, well, if I’m suffering, and I’m exhausted, and I’m burnt out, and this is only gonna make me more stressed, exhausted, and burnt out, because I can’t find the person who, who’s outside of the matrix, and took the blue pill, and, you know, so forth, when the other thing I wanted to add was, I did feel that way where like, if I can hop on one foot and tap my stomach and past press my head and the stars in the mood aligned, and you know, it didn’t rain that day, I could be anointed with two extra visits from that client, you know what I mean?

It was just like, screw that like, and that’s the sad part is, is that the really good providers, and the empathic doctors that really give a shit and want people to get better, that you can’t play that game. Like, I’m not, I don’t want to have my handcuffs tied so that I can deliver what I need to deliver for you. Because insurance says that you do or you don’t need it, or you only need one more visit to get better. So now what are sort of like the solutions to that you’re doing to be able to improve the way that healthcare is delivered and get the better outcome? With that being said, Yeah, swinging towards more positivity.


Frank Benedetto: What do I imagine, I imagine a world where each provider has carved out a specific niche, either in the form of an identity that they serve, or a specific problem that they serve, just like you. When you dedicate yourself to either a population or a problem, you put yourself in a position to be world-class and to create what they actually need, not just like, slap a price tag on your price point on your skill sets, not just slap a price point on your skill sets.

So then working backward. Part of innovation, this is the talk that you’d see me give to Craig, part of innovation is d monetization. So a lot of times when we hear of medical providers exiting the traditional system, that typically meant that they went to the super high cost, outlandish model, like you know, it’s going to cost $10,000 to have this private, you know, doctor on your team or some really crazy expensive thing. And some solutions will need to be expensive. But true innovation is always on the path of D monetization. D monetization is the art of maintaining or even improving results while making it continually cheaper. And the rest of the world operates like this. Tesla has created a cool electric car.

That is getting progressively cheaper over time. The model why the model 330 40 $50,000, the working out another 120 or 30,000. But innovation always needs to end with D monetization, it doesn’t mean you need to be cheap, especially to start. You might need to launch a higher ticket to perfect what people need after helping 10,000 people. Chances are you can probably create a different version of that packaged version of it or have different options for different income levels. So that there is something that they can access no matter what income level they have.


Dr. Joel Rosen: Yeah, that’s a great answer. I mean, you look at the example of like the big screen TV that was $5,000 that you can get for $600 now, but in this case, it’s delivering a more impactful service that’s more effective. So one of the things that I really love and I do this with my program is I have created a membership site with module systems where you talk about where you’re going to wherever, like one of the speakers in the group, which Frank, his name was Frank also. And he mentioned, if you say something once more than once, that’s got to be a standard operating procedure.

But it’s the same thing. When I work with clients that have these unique susceptibilities, unique environmental things. I still want the foundational things for everyone. So 60 to 80% of the content that we deliver, can be applied to everyone, in terms of Hey, we got to have great good, you know, God, health absorption mindset. So I don’t want to say all the things that I want to say for that, what have you found just generically across all your specialties with people that work with you, especially for people that are exhausted and burnt out? And you were sort of there yourself? What are those core competencies that people need to be aware of that would be in those module systems in general, for those that are exhausted and burnt out that you found,


Frank Benedetto: I believe, the four pillars of health no matter what niche, no matter what problem, encompass some weighting of these four things. And depending on the niche, and depending on the problem, one of these might take in more weight than the other. So I believe that we have movement. As as the first pillar, we have nutrition, as the second pillar, we have behavior change, as the third pillar. And I noticed could be considered blended with third, but the fourth is really mental health or mindset.

And the combination of those four things is really life-changing. And before anybody here thinks like, Oh, that’s not my scope of practice, it is in your scope of practice to advise someone and create a habit tracker on eating less processed food, it is in your scope of practice, to help somebody learn how to get seven hours to eight hours of sleep, it is in your practice to help them practice a gratitude journal, I’m not talking about pretending to be a counselor or mental health professional not advocating that you false advertise.

But I am advocating that you look at the minimum viable services that people need in these four categories. And chances are, whoever it is that you’re serving, or if you’re a client right now listening, if you just get outside and walk more, if you exercise, do some yoga, weight chain, do some cardio, whatever it is that you might need. If you eat more natural foods if you just eat things actually from the ground. If you know, commit to a series of behaviors that help you get a full night’s sleep, minimize technology, and, and reinforce the behaviors around your nutrition and your movement.

And you practice some sort of self-care for your mental health, chances are 80% of your issues will go away 20%, those are genetic, those are external, I’m not minimizing your situation, if that’s you, but there’s probably a large degree of your symptoms that can be managed by those other four pillars.


Dr. Joel Rosen: It’s awesome, it’s awesome information. And I would just echo the same sentiment, Frank in terms of, we’re always looking for that shiny object, right And to your point in terms of the broken system and tests that don’t necessarily help or that don’t give us more information. At the end of the day. Like if you’re looking at these shiny objects, and you’re not focusing on your mental health or you’re in a really poor relationship or you have a job that you hate or you don’t get off the couch or you don’t get nature that you’re no with, food that your grandmother would recognize as real food.

You will gonna have health challenges for sure. So so you’re when you work with your clients? Do you help them set up those four pillars, even though each one of their unique selling points is different? Or how do you do how do you do?


Frank Benedetto: So what’s really cool is I take a lot of pride and we do not template anyone model. So I take people through a process that helps bring out the business and the treatment model that’s inside of them. So I don’t believe in the McDonald’s or Dunkin Donuts of healthcare, where we’re all just doing the same thing. But instead working through a process that allows people to bring their unique methods into the world in a way that’s monetizable sustainable and also gives a good life for the provider. Because we tend to be martyrs and self-sacrifice in our desire to help so we, we recommend people consider these things, we recommend a host of delivery mechanisms, meaning I don’t preach just digital, I don’t preach just brick and mortar.

I love the mixed model, you’ll either one on one sessions on Zoom Plus course plus behavior tracker, or physical exercise programming, plus behavior change plus mindset, plus seminar in person quarterly, I believe in mixed model delivery mechanisms, and waiting where your particular niche needs you to be. So if you are working with ACL recovery, post-operative ACL recoveries, which has an extraordinarily high re-injury rate, because the physical therapy system is so broken, that’s going to be a heavy movement-based intervention.

But we also know that their nutrition choices are correlated, we also know that the way they move is dictated by a fear-avoidance mindset. So if somebody hops on the field, and they’re petrified, they’re actually more likely to get injured than somebody confident. So the weighting might be really heavy on physical there. But we need to build in the rest of those.

Otherwise, it’s really an insufficient model. Now, somebody’s working more towards obesity, nutrition, obviously, he’s going to be the heavier weight there. So everybody’s got to decide where they fit. And sometimes it comes in phases, we might need to go through a season where this is most important than a season where something else is most important.


Dr. Joel Rosen: Yeah, no, I love that. And it’s awesome. It’s amazing information, and you’re a real treasure to interview and to be able to provide this service and that anyway I can help out with your mission, and it lines, I am very excited about the one thing I want to tell you, Frank, that really lit me up with Craig’s presentation was when we were talking about marketing, and you were talking how mission always goes first. It’s not about you, it’s about them. So one of the things that I find with people that are exhausted and burnt out, and cortisol is just either going through the roof, or it’s flatlined, or it’s maladaptive.

It really impacts that front part of the brain. And that’s the focus, concentration, motivation, drive reasoning, sequential planning, all those types of things. So when I asked potential clients, hey, if we had a magic wand here, and we were able to wave it, what would you do that you can’t do now? And they’re like, you know, what, I don’t even know, like, I haven’t even thought about that. I just know what I don’t want. It’s not what I want. I just know what I don’t want. So maybe we can speak to that on not so much the person, the health care provider that would be interested in your program, which is awesome.

And I hope that people are listening to that would, you know, be able to follow up and research you and I’ll provide all the links to do that. But how can we adapt that to what you teach in that way, mission purpose, for an outcome strategy, or therapeutic modality for those that are exhausted and burnt out and say, Well, I can’t do that yet? Because I have to have this first. And I always tell about ready, fire, aim not ready Aim Fire. So you know, and I say, that’s part of the reason why Mrs. Jones, you’re not getting there is you’re looking in the rearview doing this, you know, like, you can’t do that you got to know where it is you want to go so that you can reverse engineer that. So maybe you could speak a little bit about how important that is for the exhausted person and what that really entails.


Frank Benedetto: Yeah, so I believe if you’re exhausted when I was exhausted, I was 30 years old, I created a what I call life design. And a life design is a super on-the-ground description of what you want life to look like in one year. And I specifically say, one year. because sometimes I think when we set goals, we only set the big ones. I want to lose 50 pounds, I want to be a millionaire, I want to run a marathon. And really what the best goal the Goldilocks goal, not a goal, it’s too big, not a goal. It’s too small, the right size goal is the most motivating one. So you have to get really clear on what you want your life to look like.

And I’m talking daily and ground. Then once you have a clear picture of that it provides a roadmap of who you should enlist to help you achieve that. So you cannot know who to trust as your coach as your medical professional if you don’t know exactly where you want to go. So take the time to really think about where you want to be in one year. And then unrestricted from your insurance coverage. Start the search for who might be the best next person to enroll in your team now, the cool thing about the internet and the digitalization that’s happened because of COVID the only positive of this whole horrific scenario situation worldwide is that more providers than ever created a digital presence.

Therefore, you the person who’s tired and burnt out, have lots of options. So you have Dr. Joel, right here in front of you, if maybe you need a cardiologist, and you don’t need to go to the crappy cardiologist on the block anymore. You can find the cardiologist matches with your philosophy or Joel’s philosophy or the philosophy of your team. And you can build a team around your specific needs. Because the barriers have been broken down, you can access basically anyone.


Dr. Joel Rosen: Yeah, I found that to be so I had already made the pivot. Ust Excel, like I, would do consulates and like, well, there’s no one in my area. And like, well, I’m in everyone’s area, you just got to get at the end of this. And it became more acceptive on one thing I want to echo for you is I recently hired a coach, I was a personal trainer, I have like a certified strength and conditioning, you know, the top-notch background you know, that’s what you need. If you want to be the strength and conditioning coach for the New York Jets or whatever, right? You need to have your CSCs.

But you have to have an exercise physiology degree to do that. But I still hired a coach to help me bring my body fat down again, because I don’t have all the answers to number one, and number two, my sphere of excellence is helping other people. And I don’t want to expand my bands with too much that led to my own burnout to begin with. But the whole point of Trank is one of the big in our enrollment call was one of the main differences that made a difference already before I even started the program where I knew it was going to be helpful. And it was just the words like Like if I’m at 20% body fat, I want to get down to 10% body fat. I got to eat like someone who has 10% body fat. I can’t eat like someone that has 20% as like holy shit, like yeah, like I’m eating like someone that has 20% body fat, as I got it.

And that was kind of like what you’re saying is, if you want to get somewhere in a year, you need to help you work with someone that has that frequency. And then you can like I always say like, you know, the the the glass that bubbly, knows that opera singer who belches out a tone at the same pitch as the glass causes that glass to break. That’s coherence. Right? So you want to get coherence with a coach that has the frequency that you want. So you can align your frequency to that pitch and create a bigger amplitude. Does that make sense?


Frank Benedetto: Yeah, no, absolutely. It’s all about finding the team that matches your personal viewpoints and your belief patterns. That’s really really important.


Dr. Joel Rosen: So So question I have in terms of your big hairy doshas. Adarsha. So audacious. the goal is, so I like the idea of insurance companies, de-monetizing and increasing their results and decreasing their costs, but not actually necessarily decreasing their profits. And I always wondered why, like, can they not just switch their model and, and give discounts to people that be proactive, and pass those savings on to them. But at the same time, they can also save a lot of money on unnecessary procedures that you know, a penny earned as a penny saved. Is that part of your mission statement as well to kind of get into the way topple the system, and then repurpose the way that third parties do pay for services?


Frank Benedetto: Do you know that? Do you know how much profit UnitedHealthcare had in the queue to have in 2020? No, I have no idea. Take a guess.


Dr. Joel Rosen:
United Healthcare in 2008 with COVID going on.


Frank Benedetto: I would say $100,000,006.7 billion. Okay. All right. $6.7 billion from one health insurance company in one quarter. The Quarter before that was 3.4 billion. They are not interested in reducing their profits. stealing a line from the matrix. What do all men with power want? More power? More power?


Dr. Joel Rosen: Right?


Frank Benedetto: Yeah, we do not negotiate with dictators. They are not interested in helping you. God, they think they’re too big to fail. And just like the banks, just like, lots of other examples from history, they, it’s inevitable that they will. We just need 1000s of healthcare professionals to exit the system and make it unstable. We need 10s of 1000s, hundreds of 1000s millions of patients to exit the system and choose to go independent.

The only way that can happen is if we all D monetize to a degree so that regular people can afford health care. That’s a better quality outside of the current health insurance system. Only when their profits start to shrink, will they change? And I don’t trust that they will change for the better even in that circumstance, I hope that they fall.


Dr. Joel Rosen: Yeah, I mean, you have to be realistic about it, I tend to be the rose-colored glasses guy, you know. But as far as I always say, like this, what happens at the cellular level happens at the 40,000 views, foot level, right? And, you know, meaning like it, your cells need to communicate, they need to think outside the box, they need to be optimized. And that needs to happen at the 40,000 views, foot level of the way healthcare is being delivered. One of the object one of the main objections I would imagine you have is the brainwashing of the sick person who is unlimited income, who, who feels that if it’s paid for by my insurance, that’s what I got to do.

And they may not invest in their health, because that’s, you know, I tell people like did your insurance pay for your car? Did it pay for your, you know, your education? Did it pay for you? No, no. So but you found it valuable to do that. But how do you overcome that, like the conditioning of this is what insurance pays for. So I do this, and I don’t do that.


Frank Benedetto: In some circumstances, that’s going to remain true for quite some time until we d monetize to new levels, which takes time. In other circumstances, then it’s really awesome as marketers of our health, new innovative healthcare businesses, to help them understand the cost equivalent. So the average person has a $2,000 deductible, the average person has a $50 copay. If you come to let’s just say use physical therapy games example, if you come to a physical therapist, and you see them twice a week for 10 weeks, and you add up the deductible and the CO pays.

Compare that to a $250 a month membership. We’re not even in the ballpark. We are significantly demonetized from that already. And it’s at it breaks the time for money continuum for the provider, which allows them more free time to invest in discovering what is the best possible solution for my audience. positive momentum, as they continue to figure out the best possible solution, they can have the opportunity to demonetize to a new level. That’s the answer for our lower-income populations.


Dr. Joel Rosen: Right? Yeah. And it takes time and education and a lot of elbow grease behind it as well. But I love the mission. And I think it’s awesome that, that you’re doing this. As far as you know, I always ask my clients like you to have their own health challenges. And I say like, okay, you’re the sage-like Frank, now, what would you have told the younger, I always call it the bright-eyed and bushy-tailed Frank, that would have helped you progress your health a lot quicker, faster, further that you didn’t know then that you know now.


Frank Benedetto: Good question. Um, when I first started to get healthy, and when I turned 30, I blindly trusted the system. And I was put on all sorts of medications, I was put on all sorts of medications. It was only when I took things into my own hands, still trusting professionals, but no longer just going to who was near me, who would accept my insurance that I actually began to heal. So, my recommendation to me if it was going back was to find more natural interventions, and be your own advocate because you can no longer just blindly trust the way our parents and our grandparents did in the very different generation of doctors that existed 20 3050 years ago.


Dr. Joel Rosen: yeah, that’s wise and making that even more debilitating is the perfect storm of environmental triggers that we never had. Then, you know, EMFs, pesticides, chemicals, all these things like social media. And not even that I mean, the way that the, you know, that experiment where you kind of only present certain news to people that click in certain ways, it just creates much more chaos. If you do follow that same pattern that our parents did, it’s even worse. It’s even more gloom and doom.

So, Frank, I listen, I could talk to you forever. I want to know, like, how do people get in contact with you, especially if they’re a provider, and they’re looking to make a difference, but also deliver better quality service and have it be a win-win for everyone?


Frank Benedetto: Yeah, if you’re a health care provider, you’re looking to reimagine and repackage your skillset. I put out an insane amount of free information. On my personal Instagram account, Frank underscore Benedito, Frank underscore Benedetto. And we also host a weekly live training inside of our free Facebook group, which is called private practice 2.0, a group for disruptive healthcare entrepreneurs. And Joel, I’ll send you that link, and you can include it in the bio, that’d be cool. And anybody here just reaches out to say hello, always down to have a good conversation.


Dr. Joel Rosen: Awesome. And then as far as On the flip side, on the consumer point of view, where they’re exhausted and burnt out, do you have a library of different niche professionals that have gone through your program that potentially people can, aside from adrenal fatigue, of course, that they can look for, in terms of certain health challenges that they have?


Frank Benedetto: Yeah, absolutely. We do. We actually do have a directory, I would love to get you on the directory and so people can find you.


Dr. Joel Rosen: For that. Oh, we got to talk. We got to talk again. I don’t think our conversation ends here for sure.


Frank Benedetto: Yeah. But if you’re a consumer happy to try to help match you with a provider that you’re that might be building something for you. Awesome.


Dr. Joel Rosen: Well, listen, I can see why you’re doing so well. And you have a lot of energy and I’m really happy that you’ve taken this direction in your life and you’ve spent the time to share with me, and I wish you future success in all your endeavors that you do in the future. Thank you so much, so appreciate you having me say thanks, Frank.

To find out more about Frank, and the honey badger project, click here

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